Cookie Policy

The short version

• We set no cookies. There is nothing here that identifies you on your next visit.
• We store one random number for the length of a browser tab, so a visit is counted once. It disappears when you close the tab.
• The Google map on two of our pages is the one outside service on this site that can store anything, and it belongs to Google.
• There is no consent banner, and further down we explain exactly why not.

What can be stored in your browser

Two things, and only two. One of them is ours and lasts as long as a browser tab. The other is not really a stored thing at all, it is a request to Google, and it only happens if you scroll far enough to load the map.

That is the whole list. There is no advertising cookie, no Facebook pixel, no Google Analytics, no session recording, no heat map and no chat widget. Our fonts are served from our own server, not from a font network, so loading a page does not tell anyone else that you did.

Why the site measures anything at all

We like to know which pages people read and whether the site is fast enough on a phone. That measurement is written by us, stored in our own database, and covered in full in our Privacy Policy. It records the page address, the domain of the site that linked you here, whether you are on a phone, a tablet or a computer, and a few loading times. It does not record who you are, and it never runs at all if your browser sends a Do Not Track or Global Privacy Control signal.

Why there is no consent banner

Cookie banners come from European law, which requires consent before anything that is not strictly necessary is written to your device. Essential Flooring Inc is a California contractor working for homeowners in the Sacramento region. We do not offer our services in the European Union or the United Kingdom and we do not aim this site at people there.

The law that applies to us is California law. The California Online Privacy Protection Act asks for a posted privacy policy, which we have. The California Consumer Privacy Act, as amended by the CPRA, works by giving you the right to opt out of the sale or sharing of personal information rather than by asking you to opt in, and we neither sell nor share it. So a banner would ask you to agree to something we are not doing.

How to clear what is there

• Closing the tab removes our session number. There is nothing left to delete.
• Clearing site data for this website in your browser settings removes it immediately, and clearing cookies for google.com removes anything the map has stored.
• A private or incognito window keeps nothing at all once you close it.

If this changes

If we ever add anything that sets a cookie, this page is updated with a new date before it goes live, and if that thing needs your consent, you will be asked for it rather than told about it afterwards. Questions about any of this go to essentialflooring16@gmail.com or (916) 425-1361.